Navigating Brick to Click

By Lindsay Thomas |

The era of click is here to stay, and everything you try will be about continuous iteration. For the EdTech space, this has brought many exciting and sometimes daunting navigation opportunities. The year(s) of surprise navigation has forced many educators to adopt online learning delivery.

If you’re still feeling challenged by the shift to online, blended, or hybrid learning, here are three tips to help encourage connection and facilitation in the digital learning delivery journey.

Tip 1: Recognize the Click

The digital learning environment cannot replicate the brick-and-mortar one. It requires some adaptation and acknowledgment of our 21st-century learners’ habits in a digital setting. These habits are things like:

Having a short attention span
Regularly switching tasks
Grouping digital interests around their real-world life
Speaking their mind in a space curated for it
Focusing on researching areas of interest
Getting distracted (and confused)
Reading short pieces of text

This can be translated into building learning that keeps the following principles in mind:

Make sure to keep video lengths between 15-120 seconds and use media where it’s relevant.
Switch the delivery medium every 3-10 minutes in order to improve learner engagement.
Leverage peer-to-peer learning to enable students to gain knowledge from each other by tying learning to real-life scenarios and challenges.
Use native learning management system (LMS) discussion boards, like Yellowdig (that simulate a social media feeling), or even video conferencing tools to enhance social interaction.
Provide your learners with tasks that encourage them to pull content from various sources.
Frequently over-communicate your instructions and be clear about what you want your learners to do.
Finally, aim to design pages so that there is never too much visible text (e.g., accordions, drop-down lists, and sharing only need-to-know information).

Tip 2: Observe What You See (and Don’t See)

Once you’ve created your learner journey and various spaces for students to connect with you, the content, and each other, observe how your learners engage in each of those spaces, including what they say, what they hand in, what questions they ask, or instructions everyone queries and more. Learners need to know how and when they can reach out and, equally important, how to create predictability in the time it takes to respond to those queries (aim for a 24-hour turnaround). Another valuable consideration for learners is to create a space for them to connect with their learning—student reflection journals. If you decide to make these journals visible, they will offer you another angle of insight into how students’ learning journeys are progressing.

Tip 3: Experiment and Iterate

Online learning delivery allows many opportunities to explore and repeat a student’s journey based on learner engagement. Here are some ideas to try:

Record yourself grading papers and send that to the learner
Arrange synchronous peer-review sessions
Assign student-led seminars
Invite guest lecturers to attend live sessions
Release a weekly video/audio file where you talk directly to students about what they’ll learn and be doing that week

Continuously watch how your students choose to pull information from the learner journey you’ve created and remember to experiment—regularly! There’s always more to learn.

You’ll know you have successfully navigated the journey from “brick to click” when your students tell you so.

Lindsay Thomas
LEARNING STRATEGIST

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